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Hooray for “Heidiwood”

In case you missed the memo, “The Hills” star Heidi Montag has developed her own clothing line, “Heidiwood for Anchor Blue,” which is scheduled for official launch on Tuesday, April 15. The collection made its runway debut at the Hollywood & Highland Center in Los Angeles on Friday, April 11.

The Heidiwood collection is targeted to girls ages 16-21 and features key fashion pieces that can be dressed up for “a night on the town” or dressed down for “an afternoon at the mall.” Inspired by Heidi’s personal style, the line includes 13 fashion pieces including tops, graphic tee & tank, logo pocket shorts, skirt and jeans, zebra tie-back top and dresses. The collection also includes a line of handbags and jewelry.

Prices range from $10.00 to $60.00.

Says Heidi, who reportedly spent a year in Italy studying fashion design:

“I plan to get my hands dirty on this one. This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process. Each and every piece will have my initial input, feedback and final approval stamped all over it.”

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