The boyband of the moment. There is now no doubt. The One Direction has in fact added another element to their climb to success, which is a rich contract with Pepsi. To launch the bomb of the week the UK’s The Sun, for a choice, that of Pepsi, of course dictated by the boom of the English boyband.

In recent years, collapsed in sales, with the passing of the hated Coca Cola, Pepsi needed young faces and attractive to re-launch in the market. No sooner said than done. Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson were transferred to the lure of the drink was born in the United States at the end of 800.

The 5 boys, always reported the Sun, have already made a first TV spot, recorded in a studio in New Orlean a few days ago. In advertising, soon flood the TV over the world, the One Direction meet the stars of the NFL, of course, sipping Pepsi. Both for the beverage for which the boyband, it is evident; this is a real bang, because the two images, merged into a single advertising, could really make fury.

Unknown at the time the financial details of the agreement, but it is certain that after the rivers of dollars rained down on the heads of Britney Spears, Nicki Minaj and David Beckham, Pepsi famous faces, even the One Direction will come to laugh.