If the ‘rivals’ One Direction pacts with toothpaste and toothbrushes, he throws himself on the most profitable sneakers. And not only that. Justin Bieber has indeed become the new face of Adidas NEO Label. To announce the happy event, the singer himself, via Twitter, paid who knows how many million euros for the last conquest linked to his image:

“I found a link with NEO true, because it is synonymous with fashion, freedom, sincerity towards oneself. With my new album, Believe, an account of how important it is to believe in yourself, the first step is to show who you are, and one of the most effective ways to do this is fashion. For me, style is adventure, something to play with and NEO shares with me this idea. “.

These are the words of former brat now become ‘star’ planet for a ‘marriage’, the one with the NEO label (younger line and recent Adidas), which has been generated Find My Golden Shoes, a real treasure hunt Internet users.

All fans of the singer were in fact invited to search the web NEO golden sneakers, made exclusively just for Justin and that he wears in the steps of his World Tour Believe Every day the Facebook page of NEO will post some clues that will guide hounds of the web to the images of the sneaker, hidden in various websites week after week.

Not satisfied, Bieber will wear throughout the 2013 with the Adidas brand. Practically brand alive. Paid millions of dollars.