It was all a hoax and we hooked great. Two days ago we wrote gexwy, the Twitter user that threatened to spread movies of Justin Bieber. Many people, including us, had two + two and thought the mysterious thief came in possession of the computer and the camera recently stolen the Canadian pop star.

Gexwy has two days to promise to publish incriminating material. But when it’s time, do you know what linked? The new video for Justin Bieber, Beauty and the Beat, a duet with Nicki Minaj. In short, it is treated in all respects of a publicity stunt: Creates the case, spread the news. And we, unwittingly, we have been part of.

The trick worked great and the individual, a few days after publication; it has been seen by over 12 million people. There is only one detail that does not come back. Justin Bieber’s spokesman said that the computer and the camera were actually withdrawn from the star. At this point, the options are two:

- The staff of Justin Bieber staged theft

- She became a disadvantage an attractive move in viral marketing.

Anyway, hats off to Justin Bieber. And enjoy her new video … as long as is within our own taste.