Justin Timberlake has been slammed for being more interested in publicity than the charity he helped to raise money for through an annual golf tournament.

Five years ago Justin joined forces with Shriners Hospitals for Children, to host an annual Las Vegas celebrity golf tournament to raise money for sick kids and although the company has praised him for raising millions of dollars for their cause, they were upset that he didn’t appear to be interested in spending time with the children he was helping.

Tournament chairman Raoul Frevel told the Las Vegas Review Journal: “We’re a world-class organisation. At the time we got involved with golf, we were told by the Tour we needed a big name, and that’s how our relationship with Justin came about.

“Justin’s a wonderful person. But we tried everything we could to get him more involved with our kids and the hospitals. But it seemed that when the TV cameras weren’t on, he disappeared.”

However, Mr. Frevel did praise ‘Trouble With The Curve’ actor Justin for bringing “star power” to the cause and giving them a foundation to build on for the future.

He said: “The future of pro golf here in Las Vegas wasn’t very secure when Justin and the Shriners came in five years ago. Justin added a level of cache and star power in a city that understands the value of that.”