Increasingly, cosmetic or perfume houses they use for their advertising of Hollywood stars. Suffice it to say, the last in order of time, Brad Pitt that we could see the new advertisement of Chanel No. 5.

The news today that Dior has ‘won’ an exceptional testimonial to the line Homme: Robert Pattinson. The actor will appear in advertising campaigns for perfume line of the French fashion house for three years, apparently for the ‘edit’ figure of $ 12 million.

The usual anonymous source told E! Online:

“Robert loves the brand.”

We believe, but certainly for $ 12 million one you can even plug your nose, otherwise.

Before him, the French fashion house had focused on Jude Law, Charlize Theron and Natalie Portman, as the face for their perfume. What do you say; Pattinson will be up to them?