Audrey Hepburn to Front Advertising Campaign
Cinematic icon Audrey Hepburn has been unveiled as the new face of Galaxy, almost 10 years after her death.
Audrey Hepburn is to front a new advertising campaign.
The cinematic icon – who passed away in 1993 – has been unveiled as the new face of Galaxy and CGI technology has been used to allow her to star in a new UK TV commercial for the chocolate company.
Audrey Hepburn’s sons, Sean Ferrer and Luca Dotti, said: “Our mother often spoke about her love of chocolate and how it lifted her spirit so we’re sure she would have been proud of her role as the face of Galaxy.
The advert perfectly captures her playful spirit and we hope audiences enjoy it as much as they enjoyed her movies.”
The commercial – which will air for the first time on Sunday (24.02.13) during a break from ‘Mr. Selfridge’ on ITV – sees Audrey sitting on a crowded bus wondering when she can enjoy her hidden bar of Galaxy. After catching the eye of a passing motorist, she leaves the bus to join the hunk and dine on her sweet treat in peace.
The campaign also sees the return of Galaxy’s famous tagline ‘Why have cotton when you can have silk’.
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