Great Tips for Running a Hair Salon
Use hair salon software from Hairmax to start managing your own hair salon
Running your own hair salon business is a great option for anyone with the right qualifications and plenty of determination. Hair salons are one of the businesses that are surviving the global recession and it is a business that will always be required. This makes it a viable career choice for those with an entrepreneurial streak.
You may be full of hair expertise and creativity and feel confident about providing a great service but you also need business skills. It is essential that you run a tight ship and stay on top of your income and outgoings if you wish to survive in this thriving industry. Here are a handful of tips that will keep you styling for years to come and help your salon grow from strength to strength.
Marketing Tips for Hair Dressers
Marketing and advertising is what will bring your customers in. You need to look at all the different avenues available to you and try out many different marketing techniques to find your customers. It will help if you know who you are targeting, is it young professionals, elderly men and women, or families? Try and find yourself a niche area that is not available close by and offer something unique, then target that audience with your marketing. There are various ways you can advertise including:
- On social networks
- Creating a website with a blog
- Pay per click advertising on search engines and Facebook
- Local media such as newspapers, shop windows, local radio stations and television
Localise your services and make a big fuss of your opening. Hold a party offering drinks, nibbles and sample services and don’t forget to invite the press to your event.
Advertising online and in print is not the only way to drum up business. Your customers can be the best form of advertising but you have to provide them with an excellent service. Your focus must be on providing an incredible experience for your customers and ensuring they leave your salon happy. Work on your skills, listen to what they want and learn to read your customers. Some will want to chat with you while others will not. Adapt to each customer and provide them with an experience that they will share positively with their friends and family.
Adding extra value to your service is a great idea. Extra value could come in the form of:
- Sample products for hair styles over a certain amount
- Providing tea, wine, coffee and juices
- Having nibbles available such as biscuits or fresh fruit
- Using quality soft towels and the best products
- Having music and setting the perfect scene to encourage relaxation
- Discount deals and special offers
Manage Your Paperwork
By focusing on customer satisfaction and marketing your business to the right markets there is no reason why you can’t succeed. As a final point remember that the most important part of running a business is staying on top of your accounts. It is essential that you keep a database of your clients to help you retain their custom and generate regular clients to boost your income. Using hair salon software from hairmax you can keep everything in order and bring more money into your business through excellent management skills.
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